Why a desire for the future is important for our decisions today.
Studio Y-si. Anticipating futures, founding ventures and designing experiences.
But what if we transformed worries and opportunities into viable business models? Let’s explore how we can create real impact for planet and people without loosing focus on profit.
Stories can be remembered 22 times better, which is why we have put our possible futures into a narrative framework. Choose a story that best suits you and your business.
Which story would you like to explore?
Great choice. Let's discover how an outdoor fashion brand develops new digital products from future scenarios to regenerative business models.
Imagine...
... you are an outdoor fashion brand in Germany. A medium-sized company without the financial resources of big brands like Patagonia or Houdini to invest in innovation and marketing. But what you see is that sustainability can be in harmony with profit, so planet and people work symbiotically. Corona has taught you that tomorrow is not tangible, but you still want to be future-proof with a regenerative business model. You want to shake off the negative headlines of recent months and turn paralyzing fears into opportunities. We take you on a journey on how to develop regenerative and profitable business models [02] based on desirable future scenarios [01] and enrich them with digital experiences [03] .
What if clothing could heal itself in the future?
Every powerful vision begins with a profound question. Like the one above. We’ve learned that to shape the future, we must first imagine it—boldly, beautifully. But before we create an image of the future, there’s an idea, a spark, born from the trends and signals we gather along the way. From these, we craft future scenarios, transforming the intangible, the abstract into something we can touch and feel.
We design spaces where people can step into their ideal future. Imagine interacting with concepts like self-healing materials. How do they help the environment? What new business paths emerge? And most importantly, how do they improve lives?
UNESCO has declared Futures Literacy to be an essential competence of the 21st century. The ability to imagine the future is thus a clear entrepreneurial competence.
Designing Futures is definitely the way to position yourself as an absolute thought leader in your market
It sounds like it, but it's not. We develop future scenarios with various experts and, above all, you in a co-creative Future Sprint. One or two weeks or even more weeks, whichever suits you best in terms of time and price. Interested? Then make a non-binding request for a Future Sprint.
What if scientific innovation were co-creative?
Having plunged into a distant future, we are now trying to translate the abstract into something concrete, piece by piece. We derive regenerative business models from the findings of the future scenarios. We try to recognize complexities in today's market and aim for a course that sets the company up for the future in harmony with planet, people and profit. So let's imagine if traditional development processes in the clothing industry were co-creative in the future?
What if a community of international experts developed the future innovations of my company? What if I could bring the best experts together to develop the best product? What if self-healing clothing opened up completely new sales opportunities for me? This is what future business models could look like and we could be pioneers.
Existing business models can be profitably transformed into regenerative ones through Designing Ventures.
Such frameworks allow completely new possibilities and innovations to be discovered, which can then become new business models
Venture building can be complicated, but it doesn't have to be. We use Venture Sprints to set a starting point and develop, validate and make decisions on a set of innovative results within a maximum of two weeks. Shall we just get started?
What if co-creation was independent of time and place?
And how do we revitalize such a co-creative business model regardless of time and place? Through a digital platform, for example. What if we gathered digital access for fashion designers, material researchers, product, finance and sustainability experts in one digital place? What if we built a huge database of research results and material studies?
What if AI enabled us to reach the next level? All these would be possibilities of a digital product, based on a future-oriented, visionary question of self-healing materials, derived business models that lead to a digital experience.
The future is technological and we should be prepared for that. It is therefore worth digitizing current processes or platforms sustainably.
Digitization should not only be a necessary means, but above all a profitable innovation that can give me a clear competitive advantage.
Digital is a medium and more diversified than ever before. With the help of Design Sprints, we try to change our perspective and look at which digital products will be relevant for us in the future and build real experiences from them. Digital products thus become branded experiences for your company.
The symbiosis for regenerative and valubale futures.
Self-healing materials could mean that some of the 92 million textile waste items are no longer produced or that up to 30% of CO2 is saved through an extended wearing time of 9 months
Self-healing materials could mean that some of the 92 million textile waste items are no longer produced or that up to 30% of CO2 is saved through an extended wearing time of 9 months
Self-healing materials could mean that some of the 92 million textile waste items are no longer produced or that up to 30% of CO2 is saved through an extended wearing time of 9 months
Self-healing materials could mean that some of the 92 million textile waste items are no longer produced or that up to 30% of CO2 is saved through an extended wearing time of 9 months
Planet
Planet
Planet
Regeneration
What have we discovered? By understanding and visualizing futures, we can create more validated and meaningful business models, enhanced by rich digital experiences. And what have we quietly proven? That impactful, sustainable business can thrive alongside profit. This is where our 3P model comes into play again.
The symbiosis for regenerative and valubale futures.
Self-healing materials could mean that some of the 92 million textile waste items are no longer produced or that up to 30% of CO2 is saved through an extended wearing time of 9 months
Self-healing materials could mean that some of the 92 million textile waste items are no longer produced or that up to 30% of CO2 is saved through an extended wearing time of 9 months
Self-healing materials could mean that some of the 92 million textile waste items are no longer produced or that up to 30% of CO2 is saved through an extended wearing time of 9 months
Self-healing materials could mean that some of the 92 million textile waste items are no longer produced or that up to 30% of CO2 is saved through an extended wearing time of 9 months
Planet
Planet
Planet
Regeneration
Here we are, doing what we do best: designing. In our Studio Y-si, we try to reconcile Planet, People and Profit by empowering companies and organizations to design meaningful images of the future and scenarios with us, to translate traditional business models into regenerative ventures and ultimately to make sustainable and society-oriented innovations profitable.
Planet
Planet
Planet
Regeneration
Vollebak
Vollebak is a fiuturistic sustainable outdoor fashion brand that is pioneering innovative materials and pushing sustainability to new levels.
Any shown brand assets is property of Vollebak
Great choice. Let's discover how education could look like in future scenarios to develop regenerative business models, which can then be experienced by digital products.
Imagine...
... you are an spiring startup in the education sector. Big brands like Babbel, Khan Academy or Tomorrow University have shown how innovative education can work in harmony with technology. But you want to go one step further and show that education and well-being don't have to be mutually exclusive. Corona has taught us, futures are not predictable but can be designed. And you want to tackle that now. We will take you on a journey on how to develop regenerative and profitable business models [02] based on desirable future scenarios [01] and enrich them with digital experiences [03].
What if education focuses holistic development over rote learning?
Every powerful vision begins with a profound question. Like the one above. We’ve learned that to shape the future, we must first imagine it—boldly, beautifully. But before we create an image of the future, there’s an idea, a spark, born from the trends and signals we gather along the way. From these, we craft future scenarios, transforming the intangible, the abstract into something we can touch and feel.
What if we designed a walk-through exhibition to show us what an education system would look like that would adapt to students' cognitive and emotional states in real time using AI? What if school were to teach us motion intelligence and critical thinking? Exhibits that show us visually and through technology how language barriers and educational levels no longer play a role through AI.
UNESCO has declared Futures Literacy to be an essential competence of the 21st century. The ability to imagine the future is thus a clear entrepreneurial competence.
Designing Futures is definitely the way to position yourself as an absolute thought leader in your market
It sounds like it, but it's not. We develop future scenarios with various experts and, above all, you in a co-creative Future Sprint. One or two weeks or even more weeks, whichever suits you best in terms of time and price. Interested? Then make a non-binding request for a Future Sprint.
What if mindfulness resonated with education?
Having immersed ourselves in a distant future, we are now trying to translate the abstract into something concrete, piece by piece. We derive regenerative business models from the findings of the future scenarios. We try to recognize the complexity of today's market and chart a course that sets the company up for the future in harmony with the planet, people and profit. So let's imagine that in the future we no longer have teachers for linear learning but coaches who teach us mindfulness.
What if coaches empowered us instead of drilling us? What if we had a completely new model of learning for children and young people to promote individual skills and thus make our society more sustainable and resilient? We could develop a physical-digital platform that connects coaches with learners across all time zones and thus enables children from more socially unstable areas to participate in education.
Existing business models can be profitably transformed into regenerative ones through Designing Ventures.
Such frameworks allow completely new possibilities and innovations to be discovered, which can then become new business models
Venture building can be complicated, but it doesn't have to be. We use Venture Sprints to set a starting point and develop, validate and make decisions on a set of innovative results within a maximum of two weeks. Shall we just get started?
What if AI could teach you every subject in real time?
And how do we bring mindfulness and highly personalized learning together? Through an AI-supported app. The app is not only the learning gateway to the world for learners, but also forms the bridge between coach and learner to better assess performance progress. Using a combination of AI and
augmented reality, the app could provide learners with real-time feedback in everyday life, react to the surrounding situation or transform abstract learning content such as mathematical formulas into vivid animations from the real world using augmented reality.
The future is technological and we should be prepared for that. It is therefore worth digitizing current processes or platforms sustainably.
Digitization should not only be a necessary means, but above all a profitable innovation that can give me a clear competitive advantage.
Digital is a medium and more diversified than ever before. With the help of Design Sprints, we try to change our perspective and look at which digital products will be relevant for us in the future and build real experiences from them. Digital products thus become branded experiences for your company.
What have we discovered? By understanding and visualizing futures, we can create more validated and meaningful business models, enhanced by rich digital experiences. And what have we quietly proven? That impactful, sustainable business can thrive alongside profit. This is where our 3P model comes into play again.
The symbiosis for regenerative and valubale futures.
Self-healing materials could mean that some of the 92 million textile waste items are no longer produced or that up to 30% of CO2 is saved through an extended wearing time of 9 months
Self-healing materials could mean that some of the 92 million textile waste items are no longer produced or that up to 30% of CO2 is saved through an extended wearing time of 9 months
Self-healing materials could mean that some of the 92 million textile waste items are no longer produced or that up to 30% of CO2 is saved through an extended wearing time of 9 months
Self-healing materials could mean that some of the 92 million textile waste items are no longer produced or that up to 30% of CO2 is saved through an extended wearing time of 9 months
Planet
Planet
Planet
Regeneration
Here we are, doing what we do best: designing. In our Studio Y-si, we try to reconcile Planet, People and Profit by empowering companies and organizations to design meaningful images of the future and scenarios with us, to translate traditional business models into regenerative ventures and ultimately to make sustainable and society-oriented innovations profitable.
Planet
Planet
Planet
Regeneration
made by dyslexia
made by dyslexia redefines perceptions of dyslexia through resources and educational programs, making a difference by advocating for global change.
Any shown brand assets is property of made by dyslexia
Alright. Then let's discover how the construction industry uses future scenarios to develop regenerative business models, which they then bring to life in a digital product.
Imagine...
... you are an established construction company in Germany that operates across Europe. Accordingly, your climate impact is. You are a 3rd generation family business and want to make the company fit for the future. Financial uncertainties, technological complexities and the shortage of skilled workers have you in a tight spot, but you also know that crises have also produced the most successful companies. Your father and grandfather have always been pioneers and now you want to leave your own mark instead of following in their footsteps. We will take you on a journey on how to develop regenerative and profitable business models [02] based on desirable future scenarios [01] and enrich them with digital experiences [03].
What if we turn waste into resources to combat the climate crisis?
Every powerful vision begins with a profound question. Like the one above. We’ve learned that to shape the future, we must first imagine it—boldly, beautifully. But before we create an image of the future, there’s an idea, a spark, born from the trends and signals we gather along the way. From these, we craft future scenarios, transforming the intangible, the abstract into something we can touch and feel.
What if we could create virtual reality walkable cities that show us the future of the construction industry based entirely on local, renewable resources, avoiding transportation emissions while actively contributing to the regeneration of ecosystems? And additionally combine materials of the future with digital immersion.
UNESCO has declared Futures Literacy to be an essential competence of the 21st century. The ability to imagine the future is thus a clear entrepreneurial competence.
Designing Futures is definitely the way to position yourself as an absolute thought leader in your market
It sounds like it, but it's not. We develop future scenarios with various experts and, above all, you in a co-creative Future Sprint. One or two weeks or even more weeks, whichever suits you best in terms of time and price. Interested? Then make a non-binding request for a Future Sprint.
What if there was a community-based marketplace for this?
Having immersed ourselves in a distant future, we are now trying to translate the abstract into something concrete, piece by piece. We derive regenerative business models from the findings of the future scenarios. We try to recognize the complexity of today's market and strive to chart a course that sets the company up for the future in harmony with the planet, people and profit. So let's imagine that in the future we convert construction waste into new resources and create a marketplace for it.
What if this marketplace brought demolition projects together with construction companies? What if local communities were also allowed to create modular building components made from recycled materials, regulated take-back and reuse, and all through community micro-manufacturing facilities?
Existing business models can be profitably transformed into regenerative ones through Designing Ventures.
Such frameworks allow completely new possibilities and innovations to be discovered, which can then become new business models
Venture building can be complicated, but it doesn't have to be. We use Venture Sprints to set a starting point and develop, validate and make decisions on a set of innovative results within a maximum of two weeks. Shall we just get started?
What if there is a digital home for this marketplace?
And how do we now revitalize this community-based marketplace? Through a digital platform. We are creating a rebuild platform for professionals and private individuals. A digital marketplace where contractors list reclaimed materials from demolished buildings, such as bricks, timber, and fixtures. People can trade, bid and swap here. Enriched by a digital traceability system for components whose life cycle is documented and
provides information on maintenance, reuse and recycling. And on the other hand, access to knowledge of where the nearest micro-manufacturing facilities are, access to the building community and much more to empower individuals and small communities to be self-sufficient.
The future is technological and we should be prepared for that. It is therefore worth digitizing current processes or platforms sustainably.
Digitization should not only be a necessary means, but above all a profitable innovation that can give me a clear competitive advantage.
Digital is a medium and more diversified than ever before. With the help of Design Sprints, we try to change our perspective and look at which digital products will be relevant for us in the future and build real experiences from them. Digital products thus become branded experiences for your company.
What have we discovered? By understanding and visualizing futures, we can create more validated and meaningful business models, enhanced by rich digital experiences. And what have we quietly proven? That impactful, sustainable business can thrive alongside profit. This is where our 3P model comes into play again.
The symbiosis for regenerative and valubale futures.
Self-healing materials could mean that some of the 92 million textile waste items are no longer produced or that up to 30% of CO2 is saved through an extended wearing time of 9 months
Self-healing materials could mean that some of the 92 million textile waste items are no longer produced or that up to 30% of CO2 is saved through an extended wearing time of 9 months
Self-healing materials could mean that some of the 92 million textile waste items are no longer produced or that up to 30% of CO2 is saved through an extended wearing time of 9 months
Self-healing materials could mean that some of the 92 million textile waste items are no longer produced or that up to 30% of CO2 is saved through an extended wearing time of 9 months
Planet
Planet
Planet
Regeneration
The symbiosis for regenerative and valubale futures.
Self-healing materials could mean that some of the 92 million textile waste items are no longer produced or that up to 30% of CO2 is saved through an extended wearing time of 9 months
Self-healing materials could mean that some of the 92 million textile waste items are no longer produced or that up to 30% of CO2 is saved through an extended wearing time of 9 months
Self-healing materials could mean that some of the 92 million textile waste items are no longer produced or that up to 30% of CO2 is saved through an extended wearing time of 9 months
Self-healing materials could mean that some of the 92 million textile waste items are no longer produced or that up to 30% of CO2 is saved through an extended wearing time of 9 months
Planet
Planet
Planet
Regeneration
Here we are, doing what we do best: designing. In our Studio Y-si, we try to reconcile Planet, People and Profit by empowering companies and organizations to design meaningful images of the future and scenarios with us, to translate traditional business models into regenerative ventures and ultimately to make sustainable and society-oriented innovations profitable.
Planet
Planet
Planet
Regeneration
Cocoon Carbon
Cocoon Carbon developing innovative solutions for a greener future.
Any shown brand assets is property of made by Cocoon Carbon
Hopefully you now have a better sense of why it is important to anticipate the future, use this as a springboard for developing business models and derive digital experiences on the web or as a native app. And now it's up to you to get started. And don't worry, start with one topic first. Here's a little help again.
Now we have explained how to solve today's challenges via the three levels Future, Venture and Experience. But now it's all about you. What's much more exciting is where your specific challenges lie. What keeps you awake at night, what are you worried about or where do you see your company in a year's time? And what is currently missing to get there? Remember, we’re a ‘Listen-first Studio’ to better anticipate what we can support you with.
Y-si is a life-centered design studio with a focus on Planet & People , which bolsters companies in creating imaginative images of tomorrow, holistic experiences and ventures for regenerative futures.
Still questions in mind? Contact us
directly.
Get in touch with Lukas
Get in touch with Timo
