A life-centered designstudio for viable futures.
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Studio & Culture

Not an agency. We are a studio.

We are  a studio – not due to the fact that it sounds nicer or younger. We are a ecosystem of imagination, where curiosity is our compass and learning fuels our creativity. Studio Y-si is crafted from within, prioritizing the growth of our team first, because we believe that empowered minds create remarkable outcomes. We cultivate an environment to foster creativity, and curiosity is celebrated, ensuring that moments we create become memories. And lastly driven by a deep commitment to lifelong learning, we’ve reimagined our design process, evolving from a focus solely on human needs to a more expansive life-centered design approach.

A systemic design approach

What’s life- centered design?

Life-centered design places all life forms equally or similarly at the center of all our decisions. In this way, we try to recalibrate the imbalance between planet and people, fostering a harmonious coexistence. We no longer develop solutions in the nucleus of purely human needs, but symbiotically and systemically branch out the needs of all people, communities and planetary ecosystems in order to regenerate a harmonious target image from this balance.

But before we got to where we are now. We have listened. This time not to other people, but to ourselves. We listened and reflected on the questions that really bother us in order to find a better answer.

Initial questions
What if...
01 / 05
our children didn't ask us: Dad, where have you been when you could have done something?
The question we never want to answer.
02 / 05
combining future expertise, innovation methods and design skills to fundamentally change our tomorrow?
Question of meaning in our industry
03 / 05
we develop a completely new idea for an agency becoming a launchpad for regenerative ideas?
Making knowledge work - for positive change
04 / 05
we create an environment in which employees look forward to Mondays on Fridays?
Making knowledge work - for positive change
05 / 05
Making knowledge work - for positive change?
Making knowledge work - for positive change
Core values

Attitude we live by

Meaningful
Moments soaked by meaning
We believe in the meaningful and that this has a much higher radiance. We radically question the meaning of everything we do for ourselves and for you. We place consciousness at the center of our decisions and believe that this is the only way to create real value.
Distinctive
Differentiation that resonates
We create things that should stick in your head. The kind you remember. The kind that create unforgettable moments. The ones that stand out from the Sea of Sameness and make the big difference through their distinctiveness.
Curious
Imagine the undiscovered
We are constantly on the lookout for undiscovered territory. We love progress and the new and shy away from the status quo. For us, curiosity is not only an inner driver but also the means of enthusiasm.
Humane
Be the rawest
We believe in the most humane aspect of human beings. We believe that vulnerability is strength, approachability is a mindset and passion is our driver. And we value and celebrate others before we go on stage ourselves. We are human to bring out the most human in solutions.
Easeful
Arouse purest ease
Radical simplicity casts our clearest spotlight. We love simple language to describe complex things. We focus on the point instead of talking around the point. We distill the purest essence of simplicity from complexity to manifest it as a metaphor of accessibility.
Vision

Creating rooms of togetherness to flourish launchpads for planet and people relationships.

Mission

We are piloting consciousness for environmental, sustainable, wellbeing and social impact through holistic experiences and ventures that change the world to better.

People we’d love to work with

Differentiating people

From the inception of Studio Y-si, our journey has been guided by a deep commitment to making concious choices – choices that resonate with our core values. The true embodiment of these values lies presumably in the remarkable individuals we want to surround ourselves with and the individuals who want to surround themselves with us.

Kobe Bryant
Basketball player
“ I don’t play to win.
I play to learn. “
Client
Sharing a common business view
We love to work with entrepreneurs who
commit to at least one of the SDGs
see innovative potential in the SDGs rather than hurdles
want to turn their business model sustainable
believe that planet and profit are not mutually exclusive
employees put before their profit
curious to discover the future scenarios of your industry
DEI celebrates not only on Pride month
are sustainable by conviction and not due to regulations
Crew
Sharing a common passion
We love to work with teammates who
think that design can have a real impact on today's challenges
are interested in a completely new agency concept
are not looking for sustainable cases to enhance their portfolio
also live sustainably and socially responsibly in their private lives
think like entrepreneurs or want to learn to think like entrepreneurs
are keen on collaboration and culture
who are courageous, curious and have competence actively thinking in the futures (future literacy)
Client
Sharing a common business view
We love to work with entrepreneurs who
commit to at least one of the SDGs
see innovative potential in the SDGs rather than hurdles
want to turn their business model sustainable
believe that planet and profit are not mutually exclusive
employees put before their profit
curious to discover the future scenarios of your industry
DEI celebrates not only on Pride month
are sustainable by conviction and not due to regulations
Crew
Sharing a common passion
We love to work with teammates who
think that design can have a real impact on today's challenges
are interested in a completely new agency concept
are not looking for sustainable cases to enhance their portfolio
also live sustainably and socially responsibly in their private lives
think like entrepreneurs or want to learn to think like entrepreneurs
are keen on collaboration and culture
who are courageous, curious and have competence actively thinking in the futures (future literacy)

All of this means that we have to clearly distinguish ourselves from people and companies and surely not work for companies that work directly or indirectly in fossil fuel or pharmaceutical industries. Companies that enrich themselves through education, socially relevant issues or minorities. And in general: companies that harm people, nature and society.

Differentiators

Distinctive.

Reason 01
Tangible narratives
We don't think of digital products in purely technical terms, but wrap them in narratives that have something to tell and create moments that become memorable.
Reason 02
Almost lightning-fast
We do not delay but accelerate. In just 2 weeks, we are able to move digital products and business models from research, idea development and prototyping to validation.  Just 2 weeks.
Reason 03
Seeing the big picture
It's called Systemic Design & Thinking. We use futurology to derive regenerative business models, which we then charge with digital experiences. Once to the future and back again.
Reason 04
No B-Team
We don't start with an A-Team and then let a supposed B-Team do the work. Without exception, our teams always consist of ambitious and highly experienced people. Always.
Reason 05
Entrepreneurial mindset
We are entrepreneurs ourselves and act as such. We operate between the poles of innovation and efficiency, but always under the premise of achieving measurable impact.