We’re an innovation studio.
‍One that ships futures.

Most studios pick a lane. Strategy or design. Design or engineering. Vision or delivery.We don't.
Y-si is the studio that thinks in futures, builds like a venture, and designs like craft matters - because it does. We don't hand you a deck and wave goodbye. We stay until something ships.

Three dimensions

Everything we do lives in one of three spaces. Often all three at once.

Experience

We design for the humans in the room. AI that people actually use. Interfaces that don’t need a manual. Products that earn trust through behaviour, not branding. Every touchpoint - designed with intent.

Venture

We build things that ship. Products, not prototypes. AI features that go live, not into a drawer. We bring co-founder energy to client problems – skin in the game, not just an invoice.

Futures

We help organisations see around corners. Not trend reports. Tangible, designed scenarios that make future decisions possible today. Speculative AI. Design Futuring. Strategic foresight that you can actually act on.

How we differ

ifferentiation

Not another agency. Promised.

Because to be honest, we really don't need a format like this again. That's why we've radically rethought our format, built it to be fast and grow real solutions from disputes

What makes us different

We have skin
in the game

COCO and TRULY are ours. Our money. Our risk. Our sleepless nights. We don't advise from a distance. We know what it costs when something fails.

We ship in weeks
not quarters

No discovery phases. No status meetings that replace the work. You'll see something real within days. Not a presentation about what it could look like.

We’re choosing
clients carefully

We're not for everyone. We work with people who want to move the needle - not just the budget. We'll challenge your brief. Push for the bolder idea. Tell you what you didn't want to hear. That's not arrogance. That's respect.

We work at the edge
what’s possible

The middle is crowded. The edge is where the interesting problems live. Most studios don't go there. Too hard to scope. Too hard to invoice. Speculative AI, responsible ventures, futures nobody has designed yet. That's our territory.

We’re not using
impact as checkbox

No sustainability slides. No impact washing. No projects that look good on paper but do nothing in the world. Real value for people, planet, business. If it doesn't, we'll say so. And then we'll find the version that does.

That’s us btw.

Skin in the game

We build for clients.
And we build for ourselves.

COCO and TRULY aren’t case studies. They’re bets. Our money. Our risk. Our conviction that the future we’re designing for is real.
That’s what separates a studio from a consultancy. We don’t just advise on what to build. We know what it takes - because we’ve done it ourselves.

World’s first inclusive GenAI

Beta open 🤩

COCO

The world’s first inclusive GenAI image platform. Built to make representation in AI non-discriminatory.

Explore website

European’s Go-to-shop for facts

Beta open 🤩

TRULY

Giving people access to real facts to counter political populism. From populism to facts.

Explore website

Our values

We are a value-driven studio and see real values as a way of differentiating ourselves from the competition. For us, values are not a manifesto, but rather the guiding principles by which we live.

Meaningful

We question every brief until we find what actually matters. Not because we're difficult. Because work without meaning is just noise.

Distinctive

Sameness is the real risk. We'd rather divide the room than be quietly forgotten. We push for the version that sticks - in your head, in the market, in culture.

Curious

We get restless when things stay the same too long. We ask questions that aren't on the brief. Curiosity isn't a method. It's who we are.

Humane

Vulnerability is a strength, not a liability. We bring our full selves to the work. And we expect the same from the people we work with.

Easeful

Complexity is easy. Clarity is hard. We work until the complicated becomes simple – in language, in design, in how we run a meeting.

The following question is our compass. It’s why we work on what we work on. Why we choose clients who want to move the needle, not just move budget. And why we’ll always push for the bolder, more meaningful version of your idea.

The question we never want to answer