What if
we could prove embracing renewable energies is economically profitable?
Need for action?
Spearheaded by a team of scientists, economists, and innovators, SwitchCoal aims to reduce global CO2 emissions significantly and mitigate the impacts of climate change. With a concept to earn profit by keeping global warming within 1.5°C and a load of calculations and a data with them, they asked for support. With a great timing of 2 weeks before presenting this potential analysis to the world at the COP28, the translation of the data into a consumable web format took place.
The requirement to make the calculations and the regenerative idea and business plans behind SwitchCoal quickly graspable for wider masses was combined with building giving SwitchCoal the visual look and attention it needs and deserves. We developed the communication and the web experience and even the SwitchTool. The goal, to have a stunning presentable web experience ready for the COP 28 was the pressuring part, to support the vision and mission of SwitchCoal ‘From coal to clean.’ was the simple one.
Challenges
How we did
This could be a text about a typical design process. Could. But let's be honest. We had just 4 hours to accept or cancel the enquiry. And another 13.5 days to deliver. So this is going to be a brutally honest spotlight on how we approached it. Ruthlessly transparent. Unadorned and raw. Like this orange stroke.
What we brought in
Impact dimension.
Authentic.
Straight.
The rawest.
Big deal or small dust?
Future impact
